![]() ![]() In 2022, Life Fitness agreed to sell its Brunswick Billiards business unit to Escalade Sports for $32 million. In May 2019, Brunswick announced its intention to sell Life Fitness Holdings to KPS Capital Partners. In 2018, the company announced it would be spinning-off its fitness equipment business, including its Brunswick Billiards division, as Life Fitness Holdings in 2019. īrunswick announced in July 2014 its intention to leave the bowling business by the end of 2014, retaining its heritage billiards business as part of the fitness segment. All of these establishments were later closed, and the company returned to selling its products exclusively through dealers. In 2003 the company opened its first “Home & Billiards Store” in the Chicago area, and went on to open one other store in Boston and two in Denver. In 1947 the company opened "Cue and Cushion" establishments, family-friendly billiards establishments that include a lounge and soda fountain. īrunswick Billiards dabbled in retail at two times in its history. In 2008 the company introduced a line of game room furniture. In 1972 Brunswick Billiards began the design and manufacture air hockey tables. More than 13,000 billiards tables were installed at military bases by 1945. The company's billiard products were popular in the United Service Organizations (USO) centers. And while the Depression was a difficult period for Brunswick, World War II brought a great deal of new business. Prohibition prompted a drastic change in the products offered by the company. Brunswick began selling functional and decorative wooden backs for bars. (The company name was changed to Brunswick Corporation in 1960.) The company grew quickly and added new product lines to its business in the 1880s. In 1884, the company merged with the other competitor, New York-based Phelan & Collender, to form the Brunswick-Balke-Collender Company. In 1873 Brunswick merged with one of his competitors, Julius Balke's Cincinnati-based Great Western Billiard Manufactory, to form J.M. ![]() billiards market was dominated by Brunswick's firm and two others. ![]() The popularity of billiards grew quickly, and by the late 1860s, the U.S. John Brunswick built his first billiards table in 1845 at his woodworking shop in Cincinnati, Ohio, for a successful Chicago meatpacker. Consumer billiards equipment is predominantly sold in the United States and distributed primarily through dealers. Brunswick Billiards designs and/or markets billiards tables, table tennis tables, air powered table hockey games, and other gaming tables, as well as billiard balls, cues, game room furniture, and related accessories, under the Brunswick and Contender brands. The billiards division was established in 1845 and was Brunswick Corporation's original business. ![]()
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